Must Read: Think Like a Start-Up by Brian Mathews

Reposted from 4/12/12 and 6/14/12

Brian Mathews, who blogs as the Ubiquitous Librarian for the Chronicle of Higher Education and who is also Associate Dean for Learning & Outreach at Virginia Tech has a must read new white paper entitled “Think Like a Start-Up: a White Paper”. I think it is well worth reading the whole paper (and it is wonderfully illustrated as well) and so I don’t want to sum it up or quote directly as I highly recommend you read it. But the advice about asking big questions was something I found I could apply to my work, my husband’s business and INALJ 🙂

Brian is working on putting together a free webinar about a recent trip to silicon valley and will talk about lessons learned that can be applied to libraries. Hopefully the talk will be in late May so watch his blog, The Ubiquitous Librarian, for more details.

Naomi House

Naomi House, MLIS, is the founder and publisher of the popular webzine and jobs list (formerly I Need a Library Job) and former CMO (Chief Marketing Officer) of, a crowdfunding platform focused on African patrimony, heritage and cultural projects. INALJ was founded in October 2010 with the assistance of her fellow Rutgers classmate, Elizabeth Leonard. Its social media presence has grown to include Facebook (retired in 2016), Twitter and a LinkedIn group, in addition to the interviews, articles and jobs found on INALJ. INALJ has had over 21 Million page hits and helped many, many thousands of librarians find employment! Through grassroots marketing, word of mouth and a real focus on exploring unconventional resources for job leads, INALJ grew from a subscription base of 20 friends to a website with over 500,000 visits in one month. Naomi believes that well-sourced quantity is quality in this narrow job market and INALJ reflects this with many new jobs published daily. She has also written for the 2011, 2012 and 2013 LexisNexis Government Info Pro and many other publications in the past decade. She presents whenever she can, including serving on three panels at the American Library Association's Annual Conference in Las Vegas; as breakout presenter at OCLC EMEA in Cape Town, South Africa; as a keynote speaker at the Virginia Library Association annual meeting; at the National Press Club in Washington DC; McGill University in Montreal, Canada; the University of the Emirates, Dubai, MLIS program and the University of Hawaii at Manoa. Naomi was a Reference, Marketing and Acquisitions Librarian for a contractor at a federal library outside Washington, DC, and has been living and working in Budapest, Hungary and Western New York State. She spent years running her husband’s moving labor website, fixed and sold old houses and assisted her husband cooking delicious Pakistani food. She is preparing to re-enter the workforce and is job hunting. Her husband is now the co-editor of INALJ, a true support!  She has heard of spare time but hasn’t encountered it lately. She pronounces INALJ as eye-na-elle-jay.