Khan, Kahn, Caan, Khaaaaaaaan!!! A Homophone Trick for Email

by Naomi House, MLIS
previously published 5/23/14

Khan, Kahn, Caan, Khaaaaaaaan!!! A Homophone Trick for Email

IMG_3601Back in 2007 when I was helping my husband set up his moving labor business Khan Moving, LLC, we realized early on that approximately half of his customers misspelled his name; his name is Sana Khan but they spelled it Kahn.  So we signed up for two Yahoo email accounts (yes, Yahoo) but we needed something more.  We knew that in the DC area we were likely to have repeat customers and repeat customers would be searching their emails to find him.  We needed them to find him easily without thinking about the spelling of his name so I hit on this idea and it has worked splendidly for us these past 7 years.

We hid the name Kahn Moving in white text at the very bottom of his signature, a few lines below it in fact.  This way it does not show up BUT it does show up in email search results.  I think this is a great tip for anyone whose name could be spelled a variety of ways and it works for us!

 

 

 

 

Khan Kahn Caan Khaaaaaaaan

Naomi House

Naomi House, MLIS, is the founder and publisher of the popular LIS jobs resource INALJ.com (formerly I Need a Library Job). Founded in October 2010 with the assistance of her fellow Rutgers classmate, Elizabeth Leonard, INALJ’s social media presence has grown to include Facebook (retired in 2016), Twitter and a LinkedIn group, in addition to the interviews, articles and jobs found on INALJ.com. INALJ has had over 20 Million page views and helped thousands of librarians and LIS folk find employment! Through grassroots marketing, word of mouth and a real focus on exploring unconventional resources for job leads, INALJ grew from a subscription base of 20 friends to a website with over 500,000 visits in a month. Naomi believes that well-sourced quantity is quality in this narrow job market and INALJ reflects this many new jobs published daily. She was a 2013 Library Journal Mover & Shaker and has served on the University of Maryland iSchool Board from 2014-2017. Naomi was a Reference, Marketing and Acquisitions Librarian for a contractor at a federal library outside Washington, DC, and now lives part time in Western NY and Budapest, Hungary. She has heard of spare time but hasn’t encountered it lately. She pronounces INALJ as eye-na-elle-jay. 

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