by Naomi House, MLIS
previously published 5/23/14
Khan, Kahn, Caan, Khaaaaaaaan!!! A Homophone Trick for Email
Back in 2007 when I was helping my husband set up his moving labor business Khan Moving, LLC, we realized early on that approximately half of his customers misspelled his name; his name is Sana Khan but they spelled it Kahn. So we signed up for two Yahoo email accounts (yes, Yahoo) but we needed something more. We knew that in the DC area we were likely to have repeat customers and repeat customers would be searching their emails to find him. We needed them to find him easily without thinking about the spelling of his name so I hit on this idea and it has worked splendidly for us these past 7 years.
We hid the name Kahn Moving in white text at the very bottom of his signature, a few lines below it in fact. This way it does not show up BUT it does show up in email search results. I think this is a great tip for anyone whose name could be spelled a variety of ways and it works for us!
Khan Kahn Caan Khaaaaaaaan