{"id":84257,"date":"2014-11-12T08:00:58","date_gmt":"2014-11-12T14:00:58","guid":{"rendered":"https:\/\/inalj.com\/?p=84257"},"modified":"2014-11-13T12:03:07","modified_gmt":"2014-11-13T18:03:07","slug":"facebook-and-twitter-in-the-workplace","status":"publish","type":"post","link":"https:\/\/inalj.com\/?p=84257","title":{"rendered":"Facebook and Twitter in the Workplace"},"content":{"rendered":"

by Emily Woodcock, Senior Assistant, INALJ Nova Scotia and Prince Edward Island<\/a><\/em><\/p>\n

Facebook and Twitter in the Workplace<\/span><\/h3>\n

\"\"<\/a>Many different organizations including libraries now have Facebook and Twitter\u00a0accounts that are used on a regular basis. Below is a list of pros and cons to using\u00a0Facebook and Twitter in the workplace. I currently work at small academic library\u00a0that uses both Facebook and Twitter accounts.<\/p>\n

Pros<\/strong><\/p>\n

\u2022 Creating an online presence:<\/strong> through Facebook and Twitter your\u00a0organization is creating a presence that may be seen more often then\u00a0the main website. If people want a large amount of information about an\u00a0organization they will visit the website, where as, on social media they can\u00a0read a small amount of information at a time about the organization.<\/p>\n

\u2022 Marketing:<\/strong> if an organization puts time and effort into it Facebook and\u00a0Twitter can be used for marketing. People will not have to come into your\u00a0library to learn about a new and interesting display; instead they will come\u00a0knowing that the display is there. The same can be done to promote events.<\/p>\n

\u2022 Reaching people in a different way:<\/strong> through Facebook and Twitter, users\u00a0can learn information about your organization without physically being at\u00a0the organization or on their website.<\/p>\n

\u2022 Reaching a younger population:<\/strong> through social media, information\u00a0about your organization may be able to a younger population than it was\u00a0previously able to. The organization may also be able to draw in younger\u00a0employees that have grown up using Facebook and Twitter.<\/p>\n

\u2022 The ability to easily support other organizations:<\/strong> your organization can\u00a0easily support others by following them and sharing\/retweeting interesting\u00a0updates. Libraries supporting other libraries is never a bad thing.<\/p>\n

Cons<\/strong><\/p>\n

\u2022 A policy needs to be made and followed:<\/strong> when an organization starts to\u00a0use social media, a policy should be created. It will at least need to detail who\u00a0is responsible for posting, how often posts must be done and what type of\u00a0content is acceptable.<\/p>\n

\u2022 The distraction of personal profiles:<\/strong> if staff members access the\u00a0organizations\u2019 accounts through their own, they may become distracted by\u00a0notifications on their own profile. There is a time and place for staff members\u00a0to be checking their social media profiles and it is not always when they are\u00a0supposed to be creating posts for the organization.<\/p>\n

\u2022 Valuable time is spent finding content to post:<\/strong> on some occasions it will\u00a0be easy to find content to post about but on others it may take awhile. The\u00a0best thing to do is schedule the posts ahead of time or always have a couple\u00a0of ideas that can be used at anytime.<\/p>\n

\u2022 Organizations need to have a variety of posts about themselves and\u00a0other topics\/organizations:<\/strong> people in charge of posting will need to\u00a0remember to be creative with their posts. It is best to post information about\u00a0your organization and other topics. You do not always talk about yourself, so\u00a0you should not only post about yourself on social media.<\/p>\n

\u2022 Security and privacy:<\/strong> the organization needs to make use that the right\u00a0information about the organization is being used for the posts. Some\u00a0information is only appropriate for the people working at the organization.<\/p>\n

Hope you found the list useful and I\u2019m sure there are plenty more pros and cons out\u00a0there that I have not though of.<\/p>\n","protected":false},"excerpt":{"rendered":"

by Emily Woodcock, Senior Assistant, INALJ Nova Scotia and Prince Edward Island Facebook and Twitter in the Workplace Many different organizations including libraries now have Facebook and Twitter\u00a0accounts that are used on a regular basis. Below is a list of pros and cons to using\u00a0Facebook and Twitter in the workplace. I currently work at small…<\/p>\n

Read more \u2192<\/a><\/p>\n","protected":false},"author":9,"featured_media":84384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[145],"tags":[69,3592,6452,43,4387,3602,3552,6660,40],"class_list":["post-84257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-article","tag-blog","tag-emily-woodcock","tag-facebook","tag-inalj-nova-scotia","tag-inalj-prince-edward-island","tag-social-media","tag-social-media-in-the-workplace","tag-twitter"],"jetpack_featured_media_url":"https:\/\/inalj.com\/wp-content\/uploads\/2014\/11\/EmilyWoodcock.jpg","jetpack_shortlink":"https:\/\/wp.me\/p1WoMK-lUZ","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/inalj.com\/index.php?rest_route=\/wp\/v2\/posts\/84257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inalj.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inalj.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inalj.com\/index.php?rest_route=\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/inalj.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=84257"}],"version-history":[{"count":0,"href":"https:\/\/inalj.com\/index.php?rest_route=\/wp\/v2\/posts\/84257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inalj.com\/index.php?rest_route=\/wp\/v2\/media\/84384"}],"wp:attachment":[{"href":"https:\/\/inalj.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=84257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inalj.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=84257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inalj.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=84257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}