{"id":14184,"date":"2013-03-28T16:00:19","date_gmt":"2013-03-28T20:00:19","guid":{"rendered":"https:\/\/inalj.com\/?p=14184"},"modified":"2013-05-27T13:17:25","modified_gmt":"2013-05-27T17:17:25","slug":"how-to-stand-out-on-linkedin","status":"publish","type":"post","link":"https:\/\/inalj.com\/?p=14184","title":{"rendered":"How to Stand Out on LinkedIn"},"content":{"rendered":"

by Leigh Milligan, Head Editor, INALJ Wisconsin<\/a><\/em><\/p>\n

How to Stand Out on LinkedIn<\/span><\/h3>\n

\"20206_10151341509208669_846428408_n\"<\/a>A couple weeks ago, I attended a webinar through Drexel University called \u201cHow to Stand Out in the LinkedIn Network<\/a>\u201d The title of the webinar caught my eye and I decided to attend as I love professional development opportunities. \u00a0I use LinkedIn<\/a> as a job search and networking tool and it has been working out great for me. However, I wanted to learn more as to how I could expand on what I already have on LinkedIn, to better my chances for network connections and library employment.<\/p>\n

The webinar was given by Melonie Dodaro<\/strong>, whose expertise is in social media, and she is Canada\u2019s # 1 LinkedIn expert. She founded Top Dog Social Media<\/a><\/strong>, a company whose goal is to help business owners and professionals master the world of social media marketing. Her company gives courses on social media and has speakers available to present on topics concerning social media. Top Dog Media\u2019s website gives tons of strategies and tips on how to use social media as a marketing tool.<\/p>\n

Here\u2019s what I took away from the webinar:<\/strong><\/p>\n

\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Optimize your results:<\/strong> Make sure your name shows up at the top of search results on LinkedIn and on web searches such as Google. Choose the right keywords. By optimizing your results, your number of professional connections will increase. Clients are looking for specific types of people to fill job positions, so if you use the right keywords that fit job descriptions, you are more than likely to be found on LinkedIn.
\n\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0LinkedIn is not a personal network<\/strong> like Facebook and Twitter; it is a business connection network.
\n\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Rather than putting your job position in your headline, use descriptive keywords to show what you can offer client<\/strong>s.
\n\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Optimize your current work experience: Use descriptive keywords. Put down the cities you work or have worked in, and include your past work experiences.
\n\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0No keyword stuffing<\/strong>, it will make you look stuffy.
\n\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Optimize your summary with keywords<\/strong>.
\n\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Speak to your ideal client<\/strong> using your profile, speak in first person, and speak to your target market.<\/p>\n

How can you stand out in the LinkedIn Network?<\/strong><\/p>\n

\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Complete entire profile<\/strong>; include a professional picture of yourself.
\n\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Fill character limit.
\n\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Add a video to your profile<\/strong>. The video could be a welcome video to your profile, tips on area of expertise, or a testimonial video for your ideal client. Whatever you use your video for; it will make your stand out!
\n\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Add skills and keywords<\/strong>. To get endorsed for skills, endorse others for their skills.
\n\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Optimize your profile to take advantage of all opportunities<\/strong>.
\n\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Been seen where your ideal clients are, join groups on LinkedIn<\/strong>.
\n\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Used LinkedIn to ask for Recommendations.
\n\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Personalize your message<\/strong> when asking for a recommendation, don\u2019t use the default message, tell them why you want the recommendation, and make it easy!
\n\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Reciprocate, write recommendations for others<\/strong>.
\nWhy LinkedIn?<\/strong><\/p>\n

\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a02<\/strong> new people join LinkedIn every second.
\n\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0The average household income on LinkedIn is $109,000<\/strong>
\n\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0#1<\/strong> Business Social Network
\n\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0People are 2 times more confident<\/strong> in LinkedIn. (http:\/\/topdogsocialmedia.com\/linkedin-marketing<\/a>)
\nLinkedIn can help you:
\n\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Find perfect clients<\/strong> for business.
\n\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Position yourself as an authority on a topic<\/strong>.
\n\u00b7 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Find New Opportunities.<\/p>\n

Here\u2019s some great LinkedIn Groups you can join:
\nSocial Media Marketing in Canada<\/a>
\nDrexel University Alumni Association Networking Group<\/a>
\nAmerican Library Association<\/a>
\nLibrarianship Job Search and Careers<\/a>
\nINALJ-The I Need A Library Job Group<\/a> (Shameless plug \ud83d\ude42\u00a0 )
\nSome Links to some great sites about LinkedIn:
\nLinkedIn Profit Formula<\/a>
\nTop Dog Social Media<\/a>
\nFeel free to connect with me on LinkedIn<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

by Leigh Milligan, Head Editor, INALJ Wisconsin How to Stand Out on LinkedIn A couple weeks ago, I attended a webinar through Drexel University called \u201cHow to Stand Out in the LinkedIn Network\u201d The title of the webinar caught my eye and I decided to attend as I love professional development opportunities. \u00a0I use LinkedIn…<\/p>\n

Read more \u2192<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[145],"tags":[69,3592,3597,3918,41],"class_list":["post-14184","post","type-post","status-publish","format-standard","hentry","category-articles","tag-article","tag-blog","tag-inalj-wisconsin","tag-leigh-milligan","tag-linkedin"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1WoMK-3GM","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/inalj.com\/index.php?rest_route=\/wp\/v2\/posts\/14184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inalj.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inalj.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inalj.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inalj.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14184"}],"version-history":[{"count":0,"href":"https:\/\/inalj.com\/index.php?rest_route=\/wp\/v2\/posts\/14184\/revisions"}],"wp:attachment":[{"href":"https:\/\/inalj.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inalj.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inalj.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}