The 1-2-3 Method for Building-Up Your Online Presence

by Kiersten Bryant, former Head Editor, INALJ California
previously published 7/2/13

The 1-2-3 Method for Building-Up Your Online Presence

kiersten bryantI’m still a relative newbie to using social media to create an online presence to gain recognition from employers and influencers. I know that it’s very important in the job hunt these days to have an established social media footprint, and to make an online impression through social media. Recently my husband gave me some advice that someone else had given him about building-up an online presence and acquiring more followers.

He called it the “1-2-3 Method.” The 1-2-3 Method works like this: for every 1 post you make on Facebook, Instagram, etc., you should comment on 2 posts, and like (or favorite) 3 additional posts made by other users. Make sure the comments that you leave have some substance. They should be meaningful and engaging. The easiest way to do this is to ask a question in response to a post: encouraging further dialog and interaction.

The 1-2-3 Method will push you to be more active in the social media world, and it will get your name out there more often to be noticed by others. Start with one social media platform like Twitter or Facebook, or even Pinterest to try the 1-2-3 Method and see where it gets you!

Do you have any other methods or approaches to building-up your online presence that you would like to share?

  5 comments for “The 1-2-3 Method for Building-Up Your Online Presence

  1. May 19, 2014 at 10:48 am

    I would never limit my interactions on social media to just people I have met in real life :)

  2. Kim
    July 2, 2013 at 1:16 pm

    In honor of this post, I’ll ask a question. Do you only comment on/”like” messages from people that you have actually met in real life?

    • July 3, 2013 at 12:15 am

      Kim – I have never met most of the people I follow on Twitter in real life, so when I “favorite” or make comments on other people’s tweets they are usually from people I have never met but follow because they are a library or information professional. As for Facebook, I do “like” and comment on posts from many people I have met in real life, but I probably “like” or comment on more posts from people I have never actually met, but have a shared LIS background. I belong to several LIS Facebook and LinkedIn groups, and my MLIS program was all online (San Jose State) so communicating and interacting only virtually with people become the norm for me.

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